Marking a brand new chapter for EV transparency, AVILOO leadership welcomes Brett Lippel as he steps in to drive nationwide growth in battery diagnostics.
AVILOO, an independent battery diagnostics company for electric vehicles, officially announced the appointment of Brett Lippel as CEO of AVILOO North America. Lippel is now formally introduced into this leadership position as he drives AVILOO’s nationwide adoption of its advanced battery-testing technology.
The U.S. EV market continues to grow rapidly, particularly the used‑EV segment. AVILOO offers the industry’s first manufacturer‑independent, validated battery diagnostic that gives an accurate assessment of an EV battery’s actual condition quite than relying solely on Battery Management System (BMS) data.
AVILOO Global CEO Marcus Berger emphasized the importance of Lippel’s appointment on this phase of expansion, noting that the corporate has found “a proven expert from the automotive sector” who brings not only deep market knowledge but extensive industry relations. “We’re truly excited that we were capable of bring on board a proven expert from the automotive industry, with Brett. We are able to see how passionately he takes on this mission, and we’re confident that due to his know‑how and dedication, we’ll make a decisive step toward realizing our goals in the US”, Berger said.
Lippel reflected on his responsibilities and explained that entering into the position has only strengthened his belief in AVILOO’s impact: “This recent responsibility is incredibly exciting, and I’m glad to be a part of the outstanding AVILOO team. I’m 100% convinced by the product, and I imagine our independent battery certificate is precisely the tool the industry must sustainably revolutionize the used EV market in the approaching years.”
Transparency within the Used‑EV Market
With over 20 years of leadership experience across automotive, mobility, fintech, logistics, and SaaS, Lippel brings a background in scaling organizations, constructing nationwide partnerships, and leading high‑performance teams. He has previously held senior roles, including SVP at ShipYourCarNow.com, CEO of Lendgistics, and president of Midway Auto Group, and was a part of the early leadership team at TrueCar during its rapid growth phase.
In his recent role at AVILOO, Lippel intends to leverage his broad network and operational expertise to speed up the supply of AVILOO’s independent battery testing across dealerships, fleets, remarketing partners, and OEMs. His mission is to determine independent battery diagnostics as a brand new national standard of trust in EV transactions.
This Article First Appeared At www.automotive-fleet.com
