BMW has said its retail network is a core competitive strength because the brand prepares for a serious UK product renewal.
In an interview with Fleet News, BMW’s general manager corporate sales Andrew Jago emphasised the role of BMW and Mini retailers, calling the network an important advantage in a changing market.
BMW is the UK’s leading premium brand within the UK, with a market share of 6.4% and 114,035 units registered year-to-date as of November, based on the Society of Motor Manufacturers and Traders’ (SMMT) latest data.
The German brand is facing competition, not only from established OEMs, but an increasing onslaught of other premium electric vehicle products from China and the US.
He said: “Our national sales and after sales teams work hand in glove with our network of 132 BMW and 124 Mini retailers to deliver a level of service and expertise that put our customers first and make us easy to do business with at every stage.”
BMW is preparing to launch 40 latest and updated models over the following two years as a part of considered one of its biggest transformation phases.
Jago said: “I’ve long admired BMW Group and firmly imagine that its commitment to remaining open to all propulsion technologies is the best approach, particularly on this changing and volatile world where things can change quite quickly.
“Our plan to successfully launch and establish 40 latest and updated models over the following two years really underlines our commitment to take care of our leading position.”
Neue Klasse platform to steer BMW’s next phase of growth
The primary latest model on this cycle might be the iX3, built on the Neue Klasse platform.
It should offer a 500 mile electric range, 400 kW rapid charging and can arrive in March 2026 priced from £58,755.
Jago said: “We’re hugely enthusiastic about launching the brand new BMW iX3, which sets the benchmark for EV range and in automobile technology.
“Being the primary to market with a variety of over 500 miles demonstrates the commitment of BMW Group to stay on the forefront of the industry.”
The iX3 might be followed by the brand new i3, the following generation successor to the three Series, which uses the identical electric systems.
Jago said model diversity across BMW and Mini continues to underpin its market strength.
“A key strength of BMW Group is its wide alternative of models across all core segments of the market, including nine SUVs across the BMW and Mini range,” he said.
Customer experience stays a priority, supported by retailer based handovers and technology similar to Proactive Care, which uses diagnostics to discover potential maintenance issues and alert each the motive force and the retailer.
“It could possibly anticipate through the onboard diagnostics if something’s not right and can inform the motive force and a retailer will proactively contact them and book them in,” Jago said.
Although distant deliveries remain common, drivers can request an in showroom handover after delivery to receive a full introduction to their vehicle.
Jago said BMW’s long run UK strategy is rooted in continuity relatively than reinvention.
He adds: “For me it’s about having that dialog, capitalising on what we do very well and ensuring that we do not change for change’s sake.”
This Article First Appeared At www.am-online.com
