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Home»Automobile»Automotive Parts Supplier DEI Caught Up In Trump’s Culture Wars
Automobile

Automotive Parts Supplier DEI Caught Up In Trump’s Culture Wars

staff@jalopnik.com (Collin Woodard)By staff@jalopnik.com (Collin Woodard)May 24, 2025No Comments3 Mins Read
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Car Parts Supplier Dei Caught Up In Trump's Culture Wars
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Design Engineering, Inc.

While there should still be some consequences for outright racism and homophobia, more nebulous attacks on “Diversity, Equity, and Inclusion,” or DEI, proceed to proliferate after being branded “woke” by President Trump and his high-profile advisors. Apparently, attempting to be sure that jobs don’t all go to the hiring manager’s unqualified buddies is bad, one way or the other, but one unexpected casualty — beyond Goal’s stock price — is automotive parts supplier Design Engineering, Inc. That DEI just desires to make automobile stuff, but is now coping with unwanted fallout from an unwanted political association, the Wall Street Journal reports.

The Ohio-based Design Engineering, Inc. mainly focuses on heat and sound insulation, selling a wide selection of automotive products, in addition to side-by-sides, recreational vehicles, and boats. As DEI President Dave Markley told the WSJ, the name has turn into a difficulty currently. “You are reading these headlines: ‘DEI is unsuitable,’ ‘Fearful of the aftermath of DEI,'” Markley told the newspaper. “It’s disheartening when anyone’s, like, bashing your baby.”

Markley says this is not the primary time the name has caused issues. Until recently, DEI also recurrently received calls from people in search of Dale Earnhardt Inc. “We finally got over that hump,” Markley told the WSJ. “Then the brand new DEI got here. It’s similar to, oh, God, not again.”

Not the one DEI

Design Engineering, Inc. website screenshot
Design Engineering, Inc.

In fact, folks within the auto parts game have loads more to fret about than the most recent dog whistle of the week, as steep tariffs on foreign-made automobile parts went into effect earlier this month. While some auto parts slipped through the tariff net, many now have a 25% tariff slapped on them. 

Parts made in Mexico or Canada generally come away unscathed as long as they’re compliant with the United States-Mexico-Canada Agreement. Also, so long as a automobile is assembled within the U.S., automakers can get a refund on certain overseas parts, at the least for a limited time. Is that process clear cut? Hell no! From Yahoo! Finance:

Per the brand new rules, automakers can be reimbursed for tariffs on foreign-made auto parts as much as an amount equal to three.75% of the worth of a US-made automobile for one 12 months, then 2.5% the 12 months after, before phasing out.

The three.75% calculation comes from multiplying 15% — the share of foreign-made parts automakers said they would want time to exchange — by the 25% tariff on foreign auto parts. This could be an “offset” per the Commerce Department against the automaker’s tariff bill for importing those parts.

Within the plan’s second 12 months, the two.5% reimbursement comes from multiplying 10%, which the administration hopes can be the share of foreign parts that cannot be sourced yet within the US, by the 25% parts tariff.

You may have noticed all these rebates apply to automakers that finished their cars within the U.S. and never small business owners selling aftermarket parts like DEI does. While DEI does proudly sell a ton of American-made products and mark them as “made in America,” they are not all produced within the land of the red, white and blue and there is not any graduated relief structure for such retailers. 

This Article First Appeared At www.jalopnik.com

Car caught Culture DEI Parts supplier Trumps Wars
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staff@jalopnik.com (Collin Woodard)

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