Author: Seth Walker, Nicholas Matey & Alison Betz, ABA Technologies Inc.

When done well, coaching is a strong tool to enhance safety performance and develop rapport with employees. We met Matthew Betz, a recent Automotive Fleet Hall of Fame inductee, a couple of weeks ago when he visited Colorado. Our conversation touched on many industry topics, but one topic stood out — the interactions between managers and employees in coaching meetings related to safety behaviors. When done well, coaching is a strong tool to enhance safety performance and develop rapport with employees. Nevertheless, Betz identified that coaching, as a rule, is ineffective.In May of 2024, Betz wrote an article titled, “Why Won’t…

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