An Audi concept automobile, which is alleged to preview the brand’s recent design language, in addition to EV sports automobile, has been leaked ahead of its debut next week at events in Milan and on the Munich motor show.
The image above was used briefly as the quilt photo on Audi Canada’s Facebook page. It was taken down shortly thereafter, but has been reposted by Wilco Blok on their Instagram account.
The, as yet, unnamed coupe has a blocky profile with slim head- and tail-lights. From a teaser video posted over the weekend, the concept may have louvres instead of a rear windscreen.
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Over the weekend Audi began teasing the brand new concept automobile on its social media accounts under the tag line “Strive for clarity”, and featuring images of the unique TT, the 1991 Avus quattro concept (below), and the Auto Union Type C and D Grand Prix race cars from the Nineteen Thirties.
The brand new concept is the primary publicly displayed vehicle penned under the aegis of design boss Massimo Frascella, who was appointed to the role in early 2024 after 12 years at Jaguar Land Rover.
In June Gernot Döllner, Audi’s CEO, told Autocar the concept “would look to the longer term and the strengths of Audi design, for clarity and to bring that to the longer term, not copying the past”.
Mr Döllner also the brand “won’t show studies anymore” and that “every concept we show may have a product decision behind it”.
This has result in speculation the upcoming concept relies on the upcoming EV-only Porsche 718. Mr Döllner hinted the brand new electric sports automobile can be positioned somewhere between the TT and R8, each of which were axed within the last 12 months or two.
The unique TT concept (below) made its debut on the 1995 Frankfurt motor show. Three years later it became a production automobile based on the contemporary Volkswagen Golf and Audi A3.
While the production TT kept the entire concept’s Bauhaus-inspired design, the coupe’s roofline was flattened out and the vehicle gained an additional side window in the method.
Most of the TT’s styling elements, including its distinctive wheel arches, headlights, grille and body surfacing were applied to the A2 hatch, and in a watered-down form on the second-generation A6 and A4.
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