The Audi Concept C made its debut in Milan in early September, followed soon after by an appearance on the IAA in Munich.
The road-legal concept is predicated on Audi’s 4 recent design principles: clarity, technology, intelligence, and emotion.
With its proportions, surfaces and details, the Concept C establishes a daring identity that may play a defining role in shaping Audi’s future.
The interior of the vehicle showcases quality craftsmanship. The prime quality materials create a particular tactile, visual, and emotional experience. The interplay of design, aesthetics, and control elements appeals to all of the senses.
The inside also conveys a way of symbiosis of technology and emotion. Subtly integrated technology ensures an intuitive user experience, with every physical control crafted to deliver high mechanical quality and a refined sound – the signature “Audi click.”
With haptic control elements on the steering wheel and in the middle console, the design also emphasizes clarity and precision with regards to operation.
Digital elements are at all times close by, yet never dominant. A foldable 10.4-inch display stays hidden until activated, preserving a relaxed and uncluttered interior. Information appears only when needed – seamlessly and in context.
The Audi Concept C continues the legacy of sports cars just like the TT, R8, RS 6 (C6, 2004), and the Auto Union Type C racing automotive and marks the brand’s daring step right into a recent era of clarity.
The road-legal concept vehicle offers a preview of a future production model – an all-electric sports automotive that puts dynamic performance, design, speed, and emotion at its core.
Just like the Concept C, the production version will mix open-top driving with a refined hardtop.
(Source: Audi)
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