While the other key players seem to wear their hearts on their sleeve and we see all kinds of revelations, (Uber and Waymo – Locked Horns) Apple has been what seems like, quietly doing things. Apple CEO Tim Cook has finally confirmed to Bloomberg that they are well on their way to developing their own standalone technologies, with what appears to be a primary intelligence solution, called Titan.
The final product is not 100% confirmed and no real vehicle has been mentioned with its famous letter “i” in it. They only indicated that Titan represents huge activity in AI for autonomous “systems”, Tim Cook’s actual words being “We sort of see it as the mother of all AI projects”, sosurely transportation must be at least part of the end goal. BBut they also want to deploy their technology in other areas. If their AI-powered product adventure is as successful as the Smartphone’s, then we’re all set for the “ride” of our lives, one way or another.
And, if a driverless vehicle is involved, the fact that Apple isn’t equipped to produce cars surely isn’t much of an issue –I imagine all the major automotive OEMs will be lining up to partner with the Apple brand when the time comes.
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