AM Innovation Week returns from September 21 to 25 to look at which technologies are delivering measurable results for dealerships, including a special webinar at 2pm on Thursday, September 24.
The motor retail technology market has no shortage of guarantees. What dealerships increasingly need, nonetheless, is proof.
Across five days, AM will examine how innovation can reduce costs, improve conversion, strengthen customer retention and create latest revenue, while also questioning when technology adds unnecessary expense and complexity.
A highlight of the week will happen at 2pm on Thursday, September 24, when AM hosts the webinar ‘Identifying the innovations that count’.
The webinar will ask how dealership leaders can distinguish technology that delivers a meaningful return from tools that simply add one other layer to an already complicated technology stack.
Here’s what’s planned:
Day 1: Driving the advancement of motor retail
Innovation Week begins on Monday, September 21 by examining the technologies advancing motor retail and the foundations dealerships have to compete effectively. AM’s expert team will probably be examining:
The dealership technology stack: what does a contemporary retailer really want? will cover systems starting from DMS and CRM platforms to digital retail, payments, data analytics and AI.
Dealer case studies will show how technology is reducing costs, accelerating stock turn, improving conversion and creating additional revenue, with the emphasis firmly on measurable results.
Day 2: Innovation in marketing
Tuesday’s coverage will examine how dealerships can use technology to grasp and communicate with customers more effectively. AM’s expert team will probably be examining:
Marketing to the person: can dealers deliver real personalisation at scale? will explore tailored vehicle recommendations, finance messages, service reminders and promoting, alongside data quality, consumer consent and the danger of intrusive targeting.
AM will even examine response times, the purpose at which automation should hand over to an individual and the potential of WhatsApp as a customer communication channel.
Beyond clicks and leads: how dealers can prove what their promoting delivers will investigate which marketing channels genuinely generate showroom visits, vehicle sales and aftersales bookings.
Day 3: Innovation in sales
Wednesday’s programme will give attention to stock management, pricing, deal constructing and sales conversion. AM’s expert team will probably be examining:
The intelligent forecourt: how data is reshaping stock selection and pricing will examine how dealerships determine which vehicles to accumulate, where to source them, learn how to price them and when to maneuver them on.
It’ll cover demand forecasting, desirability scores and dynamic pricing, while asking whether retailers risk reaching similar conclusions by counting on similar data and algorithms.
Can technology construct a greater deal? will consider whether platforms combining vehicle price, part-exchange, finance, insurance and extra products genuinely simplify the buying journey and support Consumer Duty compliance.
Day 4: Innovation in aftersales
Aftersales takes centre stage on Thursday, September 24, with coverage of automated service processes, predictive maintenance and customer retention. AM’s expert team will probably be examining:
The automated service journey: how much can occur before a customer speaks to anyone? will follow the client through booking, reminders, digital check-in, workshop loading, video health checks, authorisation, payment and collection.
AM will discover where automation improves convenience and efficiency, where human contact stays essential and the way AI-led retention tools could reduce lost aftersales business.
At 2pm, AM will bring these themes together in its ‘Identifying the innovations that count’ webinar, helping retailers assess where technology could make the best operational and industrial difference. Reserve your house here!
Day 5: Constructing a culture of innovation
The week concludes on Friday, September 25 by looking beyond individual technologies to the culture needed to make innovation succeed. AM’s expert team will probably be examining:
Contained in the dealerships that make innovation everyone’s responsibility will profile retailers using innovation groups, worker suggestion schemes, pilot sites and internal champions to generate and test ideas.
It’ll show why helpful innovation doesn’t at all times begin with a serious technology launch. Sometimes it starts with an worker finding a greater option to solve an on a regular basis problem.
Across all five days, AM Innovation Week will provide a practical guide to the technology, processes and concepts capable of manufacturing real results.
AM Innovation Week runs from September 21 to 25, 2026, with the ‘Identifying the innovations that count’ webinar happening at 2pm on Thursday, September 24. Reserve your house now!
This Article First Appeared At www.am-online.com
